Improving the physical distribution or logistics systems for ACI mosquito coils during peak and semi-peak seasons
AuthorChowdhury, Farhana Sharmim
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ACI Consumer Brands is a leading Fast Moving Consumer Brands (FMCG) company in Bangladesh. This consumer brands division has a strong market share in mosquito repellant categories. During the past few weeks I happened to note this some minor problems in the marketing division. Most of these problems are hidden, some rising unconsciously while others due to the negligence of the employees. I would be most honored if you would go through these points and note the solutions that I have tried to provide. Please note that it is not the fault of the employees but the system itself which must be rectified. All through this report I have tried to present the way in which the market logistics or physical distribution is being carried out in this company. These are the theoretical explanations of logistics that the company is carrying out in the market. I have also tried to lay out the current scenario of the company and how it is representing itself in the market. There is a flow chart of where the demands start up to the person who is responsible for everything in the company. How the demand reaches the company and what steps the company takes to fulfill them. That is the need to produce a product to the way it must be distributed through out the country. Secondly I have tried to point out the problems associated with the reception of the demand, processing of the demand up to the distribution of the product at every level. Most of these problems have been overlooked due to the fact that each step involved in the distribution department has not been minutely gone through. Therefore the loopholes have gone unnoticed but they are draining the resources out of the company. Many of them seem harmless but if we sum up the total, the huge loss can be easily portrayed.Thirdly I have tried to give solutions to each of the respective problems. I have given a diagram for the truck route planning through out the country. By decreasing the number of distributors and effectively processing the demand through the distribution department, the product can easily reach at the hands of the customers on time. If all the departments of the company work closely and maintain the proposed recommendations effectively then the company can achieve its objective and makes a cost effective distribution system. It may take a month or so for the effectiveness of the solutions to take place but in the long run the benefits easily overrun the initial hassle of changing the relevant structure. I would be greatly honored if any of my suggestions benefit the company in any way.