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    Bondhu garage project of Asiatic Events Marketing Limited

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    10304066.pdf (1.033Mb)
    Date
    2014-12-10
    Publisher
    BRAC University
    Author
    Shamim, Asef Ibne
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/3848
    Abstract
    Asiatic Events Marketing Limited is one of the important wing of Asiatic 360. It basically follows the below the line marketing. Below the line marketing activities became so complicated in twenty first century. For an agency the service quality is very important to satisfy its clients and delivering the service in the shortage possible time is another challenge. Complication becomes so sensitive when an agency needs to deal with both of the client group. The groups are: Social Client and another one is Corporate Client. Both of the groups has their own distinguished set of complications in order to provide the service. Importantly Asiatic Events Marketing Limited has become tremendously successful to provide service to its clients and that is why Asiatic Events Marketing Limited is the Industry leader in Below the Marketing Agency. AEML not only deals with the client, it also has some venture that it needs to normalize Sisimpur is one of the big social projects which regulate under AEML and making business plans for making it more popular. The idea of Sisimpur is to educate the children of rural area through fun and different engagement. Apart from those social cause, AEML working with many big projects of their corporate clients. Most of the clients wants AEML to organize different events of those respective clients. Clients such as BATB, Grameenphone, Airtel, Unilever, HSBC etc. are main stakeholder of Asiatic. Grameenphone’s new platform for youth based community “Bondhu Garage” is one of the big project they are working with right now.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 25).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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