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Marketing process of sewing thread supplying industry of Bangladesh: a study on Coats Bangladesh Ltd.

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dc.contributor.advisor Razzak, Mohammad Rezaur
dc.contributor.author Islam, Md.Shariful
dc.date.accessioned 2014-11-19T07:12:07Z
dc.date.available 2014-11-19T07:12:07Z
dc.date.copyright 2014
dc.date.issued 2014-11-15
dc.identifier.other ID 09304122
dc.identifier.uri http://hdl.handle.net/10361/3812
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014. en_US
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 46).
dc.description.abstract RMG sector is one of the biggest and most GDP earning sectors in Bangladesh. This sector works with some raw materials. One of those raw materials is industrial sewing thread. RMG sector could be stopped without industrial sewing thread. There are many companies world for supply threads and coats PLC is one of them and the largest one. Coats PLC. Runs its business named Coats Bangladesh Ltd. My report contains a brief study on this company and marketing process of sewing thread supplying industry in Bangladesh based on this company. For completing this report I went through the marketing mix, segmentation, targeting, positioning, porters as well as industry. I tried to analyze the real situation for preparing the report. en_US
dc.description.statementofresponsibility Md.Shariful Islam
dc.format.extent 50 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration en_US
dc.subject Marketing process en_US
dc.title Marketing process of sewing thread supplying industry of Bangladesh: a study on Coats Bangladesh Ltd. en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University
dc.description.degree B. Business Administration


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