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    Marketing process of sewing thread supplying industry of Bangladesh: a study on Coats Bangladesh Ltd.

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    09304122.pdf (1.018Mb)
    Date
    2014-11-15
    Publisher
    BRAC University
    Author
    Islam, Md.Shariful
    Metadata
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    URI
    http://hdl.handle.net/10361/3812
    Abstract
    RMG sector is one of the biggest and most GDP earning sectors in Bangladesh. This sector works with some raw materials. One of those raw materials is industrial sewing thread. RMG sector could be stopped without industrial sewing thread. There are many companies world for supply threads and coats PLC is one of them and the largest one. Coats PLC. Runs its business named Coats Bangladesh Ltd. My report contains a brief study on this company and marketing process of sewing thread supplying industry in Bangladesh based on this company. For completing this report I went through the marketing mix, segmentation, targeting, positioning, porters as well as industry. I tried to analyze the real situation for preparing the report.
    Keywords
    Business administration; Marketing process
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 46).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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