Marketing process of sewing thread supplying industry of Bangladesh: a study on Coats Bangladesh Ltd.

Abstract

RMG sector is one of the biggest and most GDP earning sectors in Bangladesh. This sector works with some raw materials. One of those raw materials is industrial sewing thread. RMG sector could be stopped without industrial sewing thread. There are many companies world for supply threads and coats PLC is one of them and the largest one. Coats PLC. Runs its business named Coats Bangladesh Ltd. My report contains a brief study on this company and marketing process of sewing thread supplying industry in Bangladesh based on this company. For completing this report I went through the marketing mix, segmentation, targeting, positioning, porters as well as industry. I tried to analyze the real situation for preparing the report.