• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Amra korbo joy: a self-sustaining business model for entrepreneurs with profitability, responsibility and visibility of Nescafé

    Thumbnail
    View/Open
    09204130.pdf (1.802Mb)
    Date
    2014-06-11
    Publisher
    BRAC University
    Author
    Khan, Md. Ashraful Hassan
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/3733
    Abstract
    In the food industry Nestlé is the most trusted name for its high quality products. “Good Food Good Life”- the mission of Nestlé, drives the company to provide consumers with the best tasting and most nutritious food choices in a wide range of food and beverage categories and eating occasions. The wide range of global brand of Nestlé are: Baby foods, Bottled water, Cereals, Chocolate & Confectionery, Coffee, Culinary, Chilled and Frozen Food, Dairy, Drinks, Food service, Healthcare nutrition, Ice cream, Pet care, Sports Nutrition, Weight Management. Currently the existing fictional areas of Nestlé Bangladesh Ltd. are: General Management, Finance and Control, Human Resource, Supply Chain, Marketing, Nutrition, Nestlé Professional and Sales. Among the key functional areas Nestlé professional, as part of the world‟s largest food and Beverage Company, provide custom-made food and beverage solutions in OOH (Out Of Home) arena. I am working under Nestlé Professional on the project “Amra Korbo Joy” which will be integral to three concepts: Profitability, Responsibility and Visibility. This report is designed in six major chapters. Initially the opening words of the report were described in the first segment titled “Introduction” that covers the origin, rationale, objective, scope and limitation and methodology of the report. Then Literature Review is given. The next segment is on “Overview of Nestlé” contains the history of Nestlé, Nestlé Bangladesh Ltd, and Organizational structure. Next three chapters are based on my job experience and the project part where chapter four includes the project details including purpose, operation and execution of the project. At the end I have found out some interpretation of the findings that I have observed from “Amra korbo joy” project and provided recommendation on my study with a short conclusion.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 37).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback