Abstract:
Airtel is the sixth telecom operators in Bangladesh. As a rising company Airtel is doing extremely well. After the launch of Airtel in Bangladesh, the competition has become more strengthen among the telecom operators. Each of them is fighting to boost up its market share by offering new promotion and benefits to the customers. Since, all of the operators are offering almost same categories of products it has become a big test to retain the existing subscribers and acquisition of new customers. At this moment Airtel is trying to reach the customers with various promotional actions and is attempting to make their brand presence felt. Through their significant advances in Bangladesh, Airtel is moving ahead on the track to achieve their goals.
As a student BBA program, I got the opportunity to complete my internship program in such a multinational telecom company. The internship program is the partial requirement of my BBA program and the duration of the internship session was 4 months. I worked in Compliance and Audit team of Service Experience department of Airtel Bangladesh. The report has been prepared in align with my job responsibilities and experiences at Airtel. I have conducted a research survey among Airtel prepaid and postpaid customers. After that I have done research for four months and collected data are analyzed quantitatively. The research findings show that there are several factors that make the customers dissatisfied regarding Airtel and make complains. Customer services given by agents, poor network quality, excessively messaging communication from Airtel, poor call quality and bad internet service etc. are the areas for customer dissatisfaction. On the other hand, the customers are satisfied for the price of new prepaid connection, availability of the prepaid recharge cards/Ezee load, tariffs of the prepaid packages, lives enriching value added service, and for customer supports after sales. However, the overall analysis describes that to enhance the customer loyalty .Airtel has to decrease the dissatisfaction areas and handle complains properly. At the end of the project, some recommendations are given to help the Airtel management so that they can deploy appropriate decisions to reduce the customer complain and dissatisfaction.
