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    Impact of relationship management in public relation office: a study from the educational institute

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    10264020.pdf (434.9Kb)
    Date
    2014-08-09
    Publisher
    BRAC University
    Author
    Md. Wahiduzzaman
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/3426
    Abstract
    As part of my MBA program, I have completed my three months internship program from a well known University named “BRAC University”. During my internship period in “BRAC University”, I have gained valuable knowledge and experience in the field of Communication. So based on my learning and experience from the organization I have completed my internship report on the public relations activities of “BRAC University”. In this paper I have tried to focus and analyze the PR process of “BRAC University” and what kind of value added services they are providing to their stakeholders. In the report I have discussed what kind of activities I have done describes in details. The services include news publish in the newspaper, communication contact/ invite the various print and electronic media for coverage of those events and programs, take necessary steps to publish BRAC University those press releases in the reputed national Dailies / TV Channels, coordinate with the government security authorities/ government bodies in connection with foreign students visa and foreign teachers’& employees’ work permit and visa, and other matters whenever needed. In the PR department I have to attend various programs like workshop, seminar, sports, and cultural activities to cover the event in the print and electronic media. I have to invite different Journalist of print & electronic media as well as to cover the events. As part of communication I have to maintain relationship with Education Ministry, Home ministry, Board of Investment, University Grand Commision (UGC), different embassy which is directly involve with BRAC University.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2014.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 43).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, MBA (Brac Business School)

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