City Brokerage Limited
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There is a phrase, that your customer is always right. This single line helps to understand the value of customer and their satisfaction toward an organization. By inspiring with this, I have made an internship program in customer service department of City Brokerage Limited. As the organization is related to the capital market, I have selected my topic on capital market scenario and investors’ behaviors after the 2010-2011 market crash. In this report, I mainly concentrate on the understanding capital market trends and how and why a capital market is crashed and its impact on investors’ investment decisions. To give an ample outlook the report, is segmented into several chapters. It starts with the chapter one covering the company overview, vision, mission, SWOAT analysis and other information related to City Brokerage Ltd. as well as main functions of City Brokerage Limited where I pursue the internship period. Then the second chapter describes the Job site experiences performed by me as an intern at Head Office. Next part of the report contains the project part includes origin of the report, objective, scope and methodology and limitation. Third chapter of this report titled as “Theoretical Analysis” which includes some theoretical terms related to stock market. Moreover, chapter four and five contain stock market crash 2010-2011 and after the crash what are the market scenario and the impacts of the investors’ behaviors respectively. I also have done a survey of 12 people to get the insight of the true investors’ behaviors. In the sampling questionnaires, there was taken information of gender, age and occupation of customers.