Female consumer beauty product perception about Unilever Bangladesh Ltd.
AuthorMahia, Fahmina Rahman
MetadataShow full item record
The perception of beauty differs from person to person especially to the females. Beauty conscious women always crave for attraction of others. When they go anywhere people praise their beauty, comes to talk to her and make her glamorous. The beauty brands all over the world are trying to pull female consumers towards their brands so that they can sustain longer. Female consumer seek beauty brand rendering their skin or hair type, quality consciousness and attractive price.Unilever Bangladesh Ltd has also introduced ranges of beauty products to the females of Bangladesh. Unilever Bangladesh Ltd has introduced special skin and hair care beauty product brand for females- Lux, Ponds, Dove, Sunsilk, Clear, Fair & Lovely, Vaseline and Rexona. Each of the brands speaks out special female beauty. UBL is conducting continuous design and research on their beauty brands to make those brands acceptable to the females for their beauty consciousness. This effort has earned the trust of female consumer to try and use the brands of UBL. The attraction of the consumers to beauty products leads Unilever to innovate a number of brands that can ensure them a happy and beautiful life. The consumers also want to tie up with the organization who gives them the opportunity to speak for them. Unilever earned the trust of thousands of females who want to make them beautiful everyday.