Abstract:
RCL is one of the reputed real estate companies among the real estate industry in Bangladesh. It started its journey from 2007. Its main products are flat, commercial space and land. It has two categories of products. One is first-class collection which is segmented for upper class people. Another is standard collection segmented for upper middle class and middle class people. There is also an option for investors. Since 2007, RCL is relentlessly in high position for their all facilities and features. The most important thing is the commitment with their customers and landowners. RCL is trying to satisfy the customers by build up a planned building and handed over by promised time. Often they get land from the brokers. So they try to build up good relation with the brokers and middleman to acquire the best place for projects. They have all separate departments for different division of work to support the whole organization. Their construction department is very effective and every employee are experienced and trained. RCL is maintaining a 24/7 Customer Service Department to provide the best client service. It’s worth to mentioned, that many of the customers are living abroad. Sales department is very effective and efficient. Marketing and branding department work as the heart of RCL. They are conscientious for the advertisement, promotion, publicity and so forth of RCL through the mass media. They arrange all the events like General Meeting, Corporate Central Meeting, Grand Apartment Fair and so on. They have come with a very novel idea for their customers from Customer Club and Corporate Marketing. They have enough credibility during the process of handling the plots. As a result RCL has developed standing towards the people. With the products beyond thoughts and the innovative services RCL is always one step ahead and be one of the most inimitable among the real estate company.
