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    Dealer/ customer satisfaction survey-CEAT Bangladesh Ltd.

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    10104058.pdf (296.3Kb)
    Date
    2014-06-21
    Publisher
    BRAC University
    Author
    Upoma, Raihana Azim
    Metadata
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    URI
    http://hdl.handle.net/10361/3337
    Abstract
    This report provides an analysis of the satisfaction level of Dealer/ Customers and their perception about CEAT Bangladesh Ltd. to make it easy to understand the report I have discussed the entire topic under different divisions. Company background, its mission vision, objectives, value and other related issues, methodology, analysis, findings and recommendations all have been discussed in details. CEAT Bangladesh Ltd. has recently entered in to Bangladeshi market and now they are in the growth stage. Here, they are mainly focusing and targeting the truck and bus segment. At present, CEAT is operating in five regions- Dhaka, Chittagong, Sylhet, Bogra and Jessore. The main warehouse is at Chittagong and all the products are distributed from there. At first, I figured out the market situation and gathered product knowledge through fitment survey. And then I met dealers and interviewed customers to know their concept about CEAT tyres. During my three months of internship I also worked with McKinsey & Company Inc. a global management consulting firm that worked for CEAT Bangladesh Ltd. to build a strong brand value in the market. Prepared questionnaire, did phone interviews, arranged dealer meet etc. Before drawing any conclusion, it may be noted that there might be lack of data, but still it might be useful for designing any further study.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 55).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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