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    Marketing strategy of Hotel Link Solutions: digital marketing for hotels and resorts in Bangladesh

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    09304100.pdf (695.8Kb)
    Date
    2014-06-22
    Publisher
    BRAC University
    Author
    Sakib, Nazmus
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/3332
    Abstract
    Hotel Link Solutions is one of the leading digital marketing solution providers in today’s world. Now-a-days a website with an email address is not enough. Travelers want to check availability instantly, and then book with their booking with their credit card. They use multiple channels and mobile devices to find properties. So Hotel Link Solutions has developed a modular digital marketing solution which gives you the right tools to manage your accommodation. The marketing strategies and activities instated by Hotel Link Solutions are innovative and out of the box. The pipedrive, resonline and health check makes the whole system work like an integrated network. The business model used by Hotel Link Solutions is totally unique combination of digital marketing efforts. Hotel Link Solution Bangladesh offers the same service as the global offers. For the last one year operation in Bangladesh they have achieve considerable amount of success in the industry.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 51).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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