Abstract:
Banglalink was 1st know as Sheba Telecom which was a joint venture company with the merging of a Malaysian company. September, 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited (“Sheba”). It was acquired for US$60 million. Recently Orascom sold their shares to Vimpelcom. it is a Norwegian-Russian telecom firm Vimpelcom acquired a majority stake in Banglalink's owning company Orascom Telecom, by this they created the world's fifth largest mobile operator in late 2012.
Telesales is a type of telemarketing which uses Telecallers who call on the telephone to sell directly company's product or services. Banglalink has a Telesales unit within the Customer Care under Business Development and Customer Retention. The strength of Telesales is selling, customer acquisition and the emphasis is on customer holding. Telesales is made to sell connections directly to the customers and keeping them satisfied. The objective is to build the framework in customer service regarding inbound and outbound selling, and to acquire competition customer offering duplicate dial. If a customer wants to get this connection they can get it any time in office hour delivered to their home. Banglalink is one of the leading telecommunication company in Bangladesh so there is less to recommend. Banglalink is popular for its low call rate and the connection price. They focuses on postpaid sim which can be provided with home delivery system but there are many prepaid customer can be found whom can be young and loyal to company as a customer, So I think they can start home delivery system for some of their prepaid sim also. They need to improve their network in some specific area. About advertising, as a media they chose TV most of the time but they also focus on billboard and others media as billboard is one of the popular media for advertising
After going through whole report, it can be conclude that Banglalink achieved a lot as they have been in the telecommunication market for a short time. It was only possible because of their working environment and their passion for achieving company goal. In addition their proper marketing strategy and better understanding of market situation helped to get customer attraction. Moreover, telesales unit plays a major role behind the achievements of Banglalink as they work hard to get communicate with customers directly and provide better services through direct sells which brought a great success in sales.
