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    Employer branding of Robi Axiata Limited

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    10104088.pdf (394.5Kb)
    Date
    2014-05-17
    Publisher
    BRAC University
    Author
    Fayem, Naimul Hasan
    Metadata
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    URI
    http://hdl.handle.net/10361/3239
    Abstract
    Robi Axiata Limited is one of the largest telecom companies in Bangladesh and day by day they are doing very good. They brought a huge change after they are rebranded form AKTEL to Robi. Gradually they are improving everything into their organization. They are becoming a employer brand to the others because of their very structured HR and their policies. In my report I tried to describe in depth about Robi Axiata limited and how they are doing employer branding. All the methods they are following is also discussed here. I tried to show the comparison of employer branding within the same industry between Grameenphone, Banglalink and Robi. The SWOT of Robi is described also. Lastly I tried to come up with some own recommendations which I think Robi should follow to take the higher position in terms of employer branding in telecom sector.
    Keywords
    Business administration; Employer branding
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 43).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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