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Implementation of marketing campaign through Social Media in the context of Bangladesh: A case study

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dc.contributor.advisor Abdullah, Matin Saad
dc.contributor.author Ahmed, Wasifa
dc.date.accessioned 2014-05-11T06:41:06Z
dc.date.available 2014-05-11T06:41:06Z
dc.date.copyright 2014
dc.date.issued 2014-04
dc.identifier.other ID 10101001
dc.identifier.uri http://hdl.handle.net/10361/3218
dc.description This thesis report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2014. en_US
dc.description Cataloged from PDF version of thesis report.
dc.description Includes bibliographical references (page 34).
dc.description.abstract Online marketing is becoming a hot topic in every business sector, and gradually playing an important role in any company’s multi-channel marketing strategy. However, in Bangladesh this technology has not applied and there are many questions as how to attract the audiences to a certain website and social networking sites. This thesis is mainly about exploring online marketing and why do we need it in Bangladesh, the methodology required and the findings. Keywords: Online Marketing, Social networking sites, design-based methodology, empirical research. en_US
dc.description.statementofresponsibility Wasifa Ahmed
dc.format.extent 34 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University thesis are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Computer science and engineering en_US
dc.title Implementation of marketing campaign through Social Media in the context of Bangladesh: A case study en_US
dc.type Thesis en_US
dc.contributor.department Department of Computer Science and Engineering, BRAC University
dc.description.degree B. Computer Science and Engineering


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