Abstract:
Online marketing is becoming a hot topic in every business sector, and gradually playing an important role in any company’s multi-channel marketing strategy. However, in Bangladesh this technology has not applied and there are many questions as how to attract the audiences to a certain website and social networking sites.
This thesis is mainly about exploring online marketing and why do we need it in Bangladesh, the methodology required and the findings.
Keywords: Online Marketing, Social networking sites, design-based methodology, empirical research.
