Abstract:
Banglalink is the second largest cellular service provider in Bangladesh after Grameenphone. In September, 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited (“Sheba”). Afterward it was re-branded and launched its services under the “Banglalink™” brand on February 10, 2005. When Banglalink™ entered the Bangladesh telecom industry in February 2005, the scenario changed overnight with mobile telephony becoming an extremely useful and affordable communication tool for people across all segments with innovative and attractive products and services targeting the different market segments; aggressive improvement of network quality and dedicated customer care; and effective communication that emotionally connected customers with Banglalink™. The Objective of the company is to ensure telecom facility for all people of Bangladesh with minimum cost.The main function of BanglalinkTM Since Banglalink unlike other mobile phone operators in the industry values their customers satisfaction level the most and they consider the key to their customer satisfaction is to attend customers with best customer service, we tried to analyze the satisfaction level through a survey and found out some recommendation for the company to improve more with the customer satisfaction. is to provide Mobile Telecom Product and Services to its valued customer including Voice Communication, SMS service and other Value Added Services (VAS). It also Provides Data & Fax services to its customers. Banglalink Customer Care” became a new era in the field of customer service with the help of a devoted and enthusiastic pool of customer care representatives. With a massive campaign of “Apnar Jonnoi Amra - Kotha Dilam” (We are there for you- We Promise), Banglalink reached to new heights of Customer service & created a positive impression within the industry. Banglalink delivers customer care using its call centers and customer care networks. Since Banglalink unlike other mobile phone operators in the industry values their customers satisfaction level the most and they consider the key to their customer satisfaction is to attend customers with best customer service, we tried to analyze the satisfaction level through a survey and found out some recommendation for the company to improve more with the customer satisfaction.
