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Identifying the brand re-positioning strategies of Savlon active antiseptic soap in Bangladesh

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dc.contributor.advisor Akhtar, Afsana
dc.contributor.author Jasim, Samia
dc.date.accessioned 2014-03-30T09:24:48Z
dc.date.available 2014-03-30T09:24:48Z
dc.date.copyright 2013
dc.date.issued 2013-10-03
dc.identifier.other ID 09104041
dc.identifier.uri http://hdl.handle.net/10361/3101
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 45).
dc.description.abstract For last few years parents are more concern about their children’s health and protection from the germs due to increased pollution in the environment. Taking the advantage of the consumers’ demands, some brands have come to action with antibacterial soaps, promising the complete protection against germs. Savlon, a well-known global brand of Antiseptic has a range of antibacterial Soap bars, currently doing business in the Bangladesh soap market. But there are some other established brands in the market that are not allowing them to conquer Savlon’starget market. This internship report is aimed to identify the scopes of making new marketing strategies to complete the rivals and capture the market for Savlon Antiseptic Soap Bar. The paper is introduced with the description ACI Ltd. where I completed my 4 month internship program, starting from May 19th 2012 till September 18th In the later part of the report I have concentrated on my topic entitled “Identifying the Brand Re-Positioning Strategies ofSavlon Active Antiseptic Soap in Bangladesh”. 2013. The paper analyzes their organizational structure and major functions with descriptions of their business activities. Their strategies, goals, objectives, strengths, and weaknesses have also been identified. This part was completed using primary and secondary data and its analysis. Using the collected data and analyzing them I have concluded my research results followed with set of recommendations for ACI Ltd. I have tried my best to come up with the valid explanations for the results and useful recommendation. However, due to lack of sufficient practical experience regarding such Statistical analysis, the recommendation may not be the very best. en_US
dc.description.statementofresponsibility Samia Jasim
dc.format.extent 58 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration
dc.title Identifying the brand re-positioning strategies of Savlon active antiseptic soap in Bangladesh en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University
dc.description.degree B. Business Administration


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