• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Identifying the brand re-positioning strategies of Savlon active antiseptic soap in Bangladesh

    Thumbnail
    View/Open
    09104041.pdf (1.103Mb)
    Date
    2013-10-03
    Publisher
    BRAC University
    Author
    Jasim, Samia
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/3101
    Abstract
    For last few years parents are more concern about their children’s health and protection from the germs due to increased pollution in the environment. Taking the advantage of the consumers’ demands, some brands have come to action with antibacterial soaps, promising the complete protection against germs. Savlon, a well-known global brand of Antiseptic has a range of antibacterial Soap bars, currently doing business in the Bangladesh soap market. But there are some other established brands in the market that are not allowing them to conquer Savlon’starget market. This internship report is aimed to identify the scopes of making new marketing strategies to complete the rivals and capture the market for Savlon Antiseptic Soap Bar. The paper is introduced with the description ACI Ltd. where I completed my 4 month internship program, starting from May 19th 2012 till September 18th In the later part of the report I have concentrated on my topic entitled “Identifying the Brand Re-Positioning Strategies ofSavlon Active Antiseptic Soap in Bangladesh”. 2013. The paper analyzes their organizational structure and major functions with descriptions of their business activities. Their strategies, goals, objectives, strengths, and weaknesses have also been identified. This part was completed using primary and secondary data and its analysis. Using the collected data and analyzing them I have concluded my research results followed with set of recommendations for ACI Ltd. I have tried my best to come up with the valid explanations for the results and useful recommendation. However, due to lack of sufficient practical experience regarding such Statistical analysis, the recommendation may not be the very best.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 45).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback