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Telesales success story : the Banglalink way

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dc.contributor.advisor Ghosh, Suntu Kumar Asif, Rifat Muhammad 2014-03-29T04:52:17Z 2014-03-29T04:52:17Z 2013 2013-09-08
dc.identifier.other ID 09204016
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 95).
dc.description.abstract Banglalink is the second largest cellular service provider in Bangladesh. When Banglalink entered the Bangladesh telecom industry in 10th February 2005, the scenario changed overnight with mobile telephony becoming an extremely useful and affordable communication tool for people across all segments. Within one year of operation, Banglalink became the fastest growing mobile operator of the country with a growth rate of 257%. This milestone was achieved with innovative and attractive products and services targeting the different market segments; aggressive improvement of network quality and dedicated customer care and effective communication that emotionally connected customers with Banglalink. As of June 2013, Banglalink has a subscriber base of 26 million. Consequently, there is an emergence of studying the related facets of the Telesales to retain and increase its market share. In such competitive telecom sector the Telesales department of Banglalink have already acquired more than 150, 000 competition customers leading to an increase in customer base. Hence, in the current study, the research intends to examine the activities of the Telesales department and the behavior of customers towards telemarketing in case of purchasing Banglalink SIM from Telesales. en_US
dc.description.statementofresponsibility Rifat Muhammad Asif
dc.format.extent 97 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration
dc.title Telesales success story : the Banglalink way en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

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