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    Telesales success story : the Banglalink way

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    09204016.pdf (3.181Mb)
    Date
    2013-09-08
    Publisher
    BRAC University
    Author
    Asif, Rifat Muhammad
    Metadata
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    URI
    http://hdl.handle.net/10361/3084
    Abstract
    Banglalink is the second largest cellular service provider in Bangladesh. When Banglalink entered the Bangladesh telecom industry in 10th February 2005, the scenario changed overnight with mobile telephony becoming an extremely useful and affordable communication tool for people across all segments. Within one year of operation, Banglalink became the fastest growing mobile operator of the country with a growth rate of 257%. This milestone was achieved with innovative and attractive products and services targeting the different market segments; aggressive improvement of network quality and dedicated customer care and effective communication that emotionally connected customers with Banglalink. As of June 2013, Banglalink has a subscriber base of 26 million. Consequently, there is an emergence of studying the related facets of the Telesales to retain and increase its market share. In such competitive telecom sector the Telesales department of Banglalink have already acquired more than 150, 000 competition customers leading to an increase in customer base. Hence, in the current study, the research intends to examine the activities of the Telesales department and the behavior of customers towards telemarketing in case of purchasing Banglalink SIM from Telesales.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 95).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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