• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, MBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, MBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Develop marketing strategy for Shehnai Thai Chinese Restaurant

    Thumbnail
    View/Open
    08264027.pdf (8.269Mb)
    Date
    2014-03-09
    Publisher
    BRAC University
    Author
    Hasan, Md. Saleh Habib
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/3006
    Abstract
    A number of important issues and topics related to the restaurant business in Bangladesh and Shehnai Thai Chinese Restaurant have been discussed in the report. The first part of the report focuses on the various aspects of the restaurant business of Bangladesh. The list of the top major players of restaurant business of Bangladesh has been given. This part of the report ends with a brief analysis of the overall restaurant business of Bangladesh. The second part of the report mainly focuses on the position of Shehnai Thai Chinese compared to other Chinese restaurants. For a better understanding a competitor’s analysis of Shehnai restaurant has been included. The most important part of this report that has been covered included the some specific features of marketing strategy in restaurant business, review Shehnai restaurant competitive position and also made projection of customers volume. We also analyses company’s SWOT analysis and discussed about some critical observations where we think that, there is some scope of improvement. Based on these, we have given some recommendation.
    Keywords
    Business administration; Marketing strategy
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2014.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 21).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, MBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback