|dc.description.abstract||A freight forwarder, forwarder, or forwarding agent is a person or company that organizes shipments for individuals or corporations to get goods from the manufacturer or producer to a market, customer or final point of distribution. Forwarders contract with a carrier to move the goods. A forwarder does not move the goods but acts as an expert in supply chain management. A forwarder contracts with carriers to move cargo ranging from raw agricultural products to manufactured goods. Information typically reviewed by a freight forwarder includes the commercial invoice, shipper's export declaration, bill of lading and other documents required by the carrier or country of export, import, and/or transhipment. Nowadays, the freight forwarding is not limited within the same geographical limit of any country. Due to globalization and free market economy, this industry is facing severe competition. As the competition among companies are rapidly increasing, many companies are trying to provide distinct services in terms of air freight forwarding, sea freight forwarding, customs brokerage, consolidation, logistics management, Off-Dock services, household removal, transportation and so on. Novo Cargo is totally committed to provide a total transportation services to their clients irrespective of the size of consignment. They plan, coordinate, supervise, document and monitor the entire movement system of consignment. As Freight forwarding and logistics service sector is gradually developing to be a huge service sector so I am glad to have an opportunity to work in Novo cargo Services Ltd. to explore their activities and build up an analytical insight regarding their services.
As important freight forwarding and logistics services, Off-Dock offers entire item-wise package of service activities for handling the temporary empty/laden container storage, loading/unloading general export/import goods, and containers under custom clearance. It is an equivalent of a seaport located in the hinterland. Novo Cargo uses Esack depot as a part of Off-Dock facilities which is located adjacent to Chittagong port. Novo Cargo’s dynamic approach to household removal business is well supported by the concerned authorities in Bangladesh. The objective of the company is to deliver reliable, cost effective transportation and management of clients’ goods. Novo Cargo also offers other comprehensive services like air and sea freight, surface services, customs brokerages, cargo management, chartering, consolidation, warehousing and distribution, inland transportation and so on. SWOT, PEST and STP analysis of Novo Cargo are done here to identify its competitive advantage through analyzing its strengths, weaknesses, opportunities and threats, find out macro-environmental factors used in the environmental scanning and use the formula of segmentation, targeting and positioning for strategic marketing.
Though Novo Cargo is also facing more or less challenging situations in the current market, but it is well organized and is able to offer a full range of professional logistics services to its customers as well as overseas partners. It operates with a commitment to the global sea and air freight customers through highly qualified and experienced professional team specializing in all international logistics and customs requirements. Novo Cargo keenly focuses on enhancing long term sustainability in the market by providing quality commitment to its clients.||en_US