Electronic goods/appliances market in Bangladesh has an outstanding potentiality to grow. In domestic or households sector the electronic appliances has become a need rather than a want. With the acceleration of economic activities, the investment from local and abroad has enhanced greatly. As a result the number of business entities has increased to a great extent. Here TEL (Transcom Electronics Limited) comes to play with its products for business purpose. TEL's Institution Business Department is dedicated to those business house's needs for electronic appliances. TEL is operating in many different industries and serving different clients. These clients of corporate arena deserve some different treatment than that of the households. They are bulk buyers and demand for an extra something that will create a Win-Win deal for the both of the parties. Now, business houses buy electronics products for two basic reasons. One is for trade promotion. That counts consumer promotion campaign and dealer promotion both. The other one is for office, factory or other infrastructure facility use. When they buy it for trade promotion specially consumer promotion their motive is different than that of the office purpose purchase. Some cases they are extremely brand loyal, and to some cases they look for the cheapest product in the market. Thus it is a large growing market of more than five thousand crores taka. The evidence of economic performance shows that it could grow up to thousand crore by the next decade.
