Foreign trade operation and performance trend of Dhaka Bank Limited
AuthorKaiser, Syeda Nabila
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This Internship report aims headed for providing an overview on Foreign Trade Operation & Performance development of Dhaka Bank Ltd. While preparing this report it has been tried to reveal the insights of the foreign trade operation of the bank. A few recommendations and suggestions were also prescribed based on the observation and findings. Dhaka Bank Limited (DBL) is Scheduled Bank that was incorporated as a public limited company on April 06, 1995 under the Companies Act, 1994. The Bank started its commercial operation as a Private Sector Bank on July 05, 1995 with a target to play the vital role in the socioeconomic development of the country. Aiming at offering Commercial Banking Service to the Customers’ door around the country, the DBL established 60 branches up-to this year. This organization achieved Customers’ confidence immediately after its establishment. This bank offers full range of Personal, Corporate, International Trade, Foreign Exchange, Lease Finance and Capital Market Services. Dhaka Bank Limited is the preferred choice in Banking for Friendly and Personalized Services, cutting edge Technology, tailored solutions for Business needs, Global reach in Trade and Commerce and high yield on Investments, assuring Excellence in Banking Services. Within this short time the bank has been successful in positioning itself as progressive and dynamic financial institution in the country. This is now widely acclaimed by the business community, from small entrepreneur to big merchant and conglomerates, including top rated corporate and foreign investors, for modern and innovative ideas and financial solution. The aim of this paper is to analyze Performance development of Dhaka Bank Ltd. To make it more competitive in the banking industry with a view to how to counter the ensuing challenges in the industry as a consequence of changing global business nature and technological development. For this purpose, business philosophy, mission, objectives, activities and current strategies of Dhaka Bank are analyzed at the initial stage. Then SWOT analysis is conducted in light of internal and external environment. Finally, identifying the shortcomings of strategies Dhaka Bank is currently applying an attempt has been made to recommend the strategic options for this Bank to become more competitive in the banking industry.