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    The marketing strategy of Prime Bank Ltd

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    09104116.pdf (527.7Kb)
    Date
    2013-04-28
    Publisher
    BRAC University
    Author
    Islam, Shajuty
    Metadata
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    URI
    http://hdl.handle.net/10361/2855
    Abstract
    Prime Bank Limited is a private commercial bank in Bangladesh. It was established on April 17, 1995. It is now one of the banks in Bangladesh which follows international standard in Banking and Finance. Prime Bank was created and commencement of business started on 17th April 1995. The sponsors are reputed personalities in the field of trade and commerce and their stake ranges from shipping to textile and finance to energy etc. Prime Bank offers all kinds of Commercial Corporate and Personal Banking services covering all segments of society. Diversification of products and services include Corporate Banking, Retail Banking and Consumer Banking right from industry to agriculture, and real estate to software.The bank increasingly invested in people, technology and premises as its business grew in relation to the country's thriving economy. In Bangladesh, Prime Bank offers 24-hour service through its ATM network, Phone banking and e banking. Its aim is to offer world-class service on a 24-hour basis. PBL works in team and follows the goal setting theory. In that the employees set their own goal and the goal is pursued by them throughout the year. Cares for the local cultures and set their strategies best suited for the respective area. The bank tries to establish long-term relationship with the customers.Bank usually accepts deposits, makes loans, pays checks, and performs related services for the public.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2013.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 82).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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