Abstract:
With the passage of time, supply chain management has become very crucial for
companies ranging from small local to large MNCs. The overwhelming impact of
supply chain management on creating value for companies has become a cynosure of
all industrial & management research. And when it comes to FMCG companies, the
impact is even larger. As far as Tri star & Co’s supply chain is concerned, it demands
considerable attention given the value it is creating for the particular company. Given
their initial strategy to become responsive, they are now actually focusing more on
efficiency driven by the intense price competition forged by the low priced local
products. Given the driver specific strategy of Tri star & Co, it maintains efficiency in
case of facility, pricing and information. Among all these three drivers the company is
able to maintain staggering level of efficiency in managing it facilities. In case of the
rest of the drivers the company is already very responsive. At present in transporting
their products they want to become highly responsive which consequently incurs high
cost for them. Therefore, going for a milk run based distribution system for its
different zonal product distribution will help them to reduce costs while maintaining
high level of responsiveness in terms of reduction in lead time. As Tri star & Co is an
FMCG company, it has to push its product anticipating customer demand from time to
time and market response. So, it’s more like a push based view for Tri star’s supply
chain.
