• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Satisfaction of GP employees in GPHouse regarding transport services provided by Grameenphone

    Thumbnail
    View/Open
    08104003.pdf (1.457Mb)
    Date
    2012-09-20
    Publisher
    BRAC University
    Author
    Plabon, Minhaz Ali Khan
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/2424
    Abstract
    Grameenphone Ltd (hereinafter referred as to GP) is the leading mobile phone company in Bangladesh with the largest number of customers to serve with. Starting its operations on March 26, 1997, the Independence Day of Bangladesh, GP has come a long way. The company has a customer base of 37.7 million (as of April 2012) and the number is further growing. With more than 81% growth, the market share remained over 43%, even though the overall competitive environment had considerably intensified. The report is primarily prepared to determine the satisfaction level of GP Employees on Transport Services. The report is prepared in the light of Service Marketing as my particular job function depicts the service industry. Customer Satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer Satisfaction is defined as “the number of customers or percentage of total customers, whose reported experience within a firm, its products, or its services (ratings) exceeds specified satisfaction goals”. To determine satisfaction level of employees in this report is discussed the Customer (Employee) Satisfaction Tools and Strategies in a detailed manner. The employee requirement base is analyzed; all relevant points are included in the questionnaire survey. Employee feedback is taken and statistical implications made. I have done a research here to determine the employee satisfaction of Grameenphone. For that I had run the survey on 200 employees as a sample representing 2000 employees in GPHouse and then analyzed the data. The findings from the statistical data have been analyzed and documented and with use of these data, the employee satisfaction level has been shown. Some recommendations have been suggested to Grameenphone from my part after conducting all the analysis regarding my topic. The recommendations are hoped to be of help to Grameenphone to achieve service excellence and further develop the service quality.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2012.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 38).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback