Location based service for the mobile users using the GPS technology
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Mobile phone- a mass media for making communication & sharing information in present days among the people has been enriched with different applications by the advancement of internet & network technology. It brought the new eras of services by tracking the location of a mobile user. Our paper explores the possibilities & procedures of marketing of a shopping mall or a brand shop through mobile- using location based application. As technology is an important facilitator and at the same time a limiting factor, we review shortly the technical aspect relevant for LBS. Finally we present a design and implementation of an LBS application running on internet active android operated handsets using the GPS technology as a testing phases and results of our application. We conclude our paper by including the challenges of this mobile application and its corresponding solutions along with our future works in this field.