Now showing items 1-10 of 71
Effectiveness of digital marketing in Bangladesh
(BRAC University, 2016-03-09)
The following internship report is a reflection of my work at Unifox Digital Media and my understanding of the digital marketing industry and how it functions. My internship had started on the 1st of September 2015 and ...
Digital content analysis fantasy kingdom –case study in Ogilvy
(BRAC University, 2017-08-10)
The report solely focuses on my experience as an intern in working in ‘Ogilvy & Mather Bangladesh. Among many teams of Ogilvy, I had theopportunity to work with the Digital team. This team is responsible for doing all forms ...
Digital marketing of Symphony-mobiles in Bangladesh
(BRAC University, 2017-05-07)
Paid online advertisement optimisation at UpoharBD.com
(BARC University, 2017-12-06)
UpoharBD is one of the oldest and leading online gift stores in Bangladesh. People from all over the world can purchase gifts and sent to their dear ones by UpoharBD. In this report, I included the methods video content ...
Digital marketing strategies of Ogilvy & Mather Communications (Pvt.) Limited
(BRAC University, 2016-02-14)
This report presents Digital Marketing Strategies of Ogilvy & Mather Communication Pvt. Ltd. based on following agency‘s Bangladesh Branch intern Md. Zobaidul Islam Saikat‘s the work experience under Digital Client Division ...
Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
(BRAC University, 2017-04-20)
This report is based on my three month long internship program which I did in Magnito Digital from 1st January 2017 to 6th April 2017. I did this internship to fulfill my Undergraduate degree. In Magnito Digital I worked ...
Digital marketing vs. conventional marketing: Preference of students who are residing in the Dhaka City
(BRAC University, 2015-09)
Over the year, the field of marketing and advertising has been changed a lot. In fact, it changes every day. In the last few year digital marketing has been improved dramatically. Most of the world’s top organizations are ...
An overview of digital marketing practices at Nestlé Bangladesh
(BRAC University, 2017-05-11)
This report aims to discuss briefly about the digital marketing techniques of the Nestlé Bangladesh team. The digital marketing department of Nestlé Bangladesh, however new, is expanding rapidly and contributing more to ...
The effects of digital marketing on customer relationships in Bangladesh
(BRAC University, 2016-11-13)
The use of digital marketing channels for building customer relationships and long-term loyalty has recently gained attention. In this report, it shows how brand communication, query management service, and interactivity ...
Use of digital marketing in brand building efforts
(BRAC University, 2015-08-24)
This paper has been prepared in order to present an evaluation of the Digital Marketing strategy adopted by companies all over the world to build their brand and where Square Toiletries Limited (STL)’s Digital Marketing ...