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    Marketing plan of Satrang

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    07304006.pdf (1.105Mb)
    Date
    2011
    Publisher
    BRAC University
    Author
    Swapnil, Rifat
    Metadata
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    URI
    http://hdl.handle.net/10361/1759
    Abstract
    BRAC is one of the largest non-government organization in the world. Over time they found ways to overcome the challenges a developing nation face and prepared solutions to fight against poverty. After providing services in areas of education, health care, social and economic empowerment, finance BRAC brought something back in 2007 to entertain and to expand the general knowledge of children in Bangladesh. Satrang, a monthly magazine is only devoted to encourage children to find entertainment in reading and to provide their age appropriate knowledgeable material in that. But the main limitation of the magazine is it’s unavailability outside the divisional cities. Recently BRAC planned to spread the magazine throughout the country through aggressive strategies which will include promotional strategies, pricing strategies and distribution strategies to reach every child out there. If all these plans can be led to actions then this will be possible to take the magazine into the reach of thousands of children in Bangladesh.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2011.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 26).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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