• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Industry analysis process of ULC

    Thumbnail
    View/Open
    07304038.pdf (1.781Mb)
    Date
    2011-10-24
    Publisher
    BRAC University
    Author
    Khan, A.A.M. Shahriar Hasan
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/1719
    Abstract
    United Leasing Company (UCL) deals with operational, market, credit and other risks on a daily basis. However, in Bangladesh, Risk of financing accounts for more than 50% of the total risk elements that Financial Institutes (FI) must assess (Bangladesh Bank, 2005). Credit risk is the possibility that a borrower or counter party will fail to meet agreed obligations. In this report, detailed analysis of a key component of the Industry Analysis and Analysis of three industries is provided. In the current liquidity crisis, all FIs have the obligation to minimize risk. This will only result from further quantification and objective assessment of projects. The current system of Industry Analysis is heavily qualitative assessment based and does not take into consideration objective components of a project as proactively as it should. At UCL, Industry Analysis consists of five distinct steps. First, Selection the Industry that the marketing research team has to work on. Secondly, Developing an Approach means identifying the information needed to do the analysis. Next, Data Collection, here basic information, such as size, market share, and reputation are collected. In the later phases, Data Preparation and Analysis a Risk Review Matrix (RRM) form or questionnaire is used and later the data are inputted into computer to do the data analysis. The Business and Market risks are considered soon after and that a rating is given to the industry. Every industry is rated out of total 10 points and different ratting has different definition. Finally, at fifth step of the process, a report is prepared and the report is presented in front of the Managing Director, Deputy Managing Director, Other Department heads and Relation Managers. The Industry analysis of three different industries – Plastic Industry, Beverage Industry and Private Education is also included in the report. Of those industries we showed important information like - Size of the industry, Growth rate of the industry, Number of employees working in the industry, Import export scenario, Raw materials name and origin, Price of the raw materials, Machineries name and origin, Name of the key players, Industry life cycle, Market share of the competitors, Entry and exit barriers, and Strength, Weakness, Opportunity and Threats (SWOT) are shown. Among those three industries Private education sector has the higher potential to become successful.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2011.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 79).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback