Industry analysis process of ULC
AuthorKhan, A.A.M. Shahriar Hasan
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United Leasing Company (UCL) deals with operational, market, credit and other risks on a daily basis. However, in Bangladesh, Risk of financing accounts for more than 50% of the total risk elements that Financial Institutes (FI) must assess (Bangladesh Bank, 2005). Credit risk is the possibility that a borrower or counter party will fail to meet agreed obligations. In this report, detailed analysis of a key component of the Industry Analysis and Analysis of three industries is provided. In the current liquidity crisis, all FIs have the obligation to minimize risk. This will only result from further quantification and objective assessment of projects. The current system of Industry Analysis is heavily qualitative assessment based and does not take into consideration objective components of a project as proactively as it should. At UCL, Industry Analysis consists of five distinct steps. First, Selection the Industry that the marketing research team has to work on. Secondly, Developing an Approach means identifying the information needed to do the analysis. Next, Data Collection, here basic information, such as size, market share, and reputation are collected. In the later phases, Data Preparation and Analysis a Risk Review Matrix (RRM) form or questionnaire is used and later the data are inputted into computer to do the data analysis. The Business and Market risks are considered soon after and that a rating is given to the industry. Every industry is rated out of total 10 points and different ratting has different definition. Finally, at fifth step of the process, a report is prepared and the report is presented in front of the Managing Director, Deputy Managing Director, Other Department heads and Relation Managers. The Industry analysis of three different industries – Plastic Industry, Beverage Industry and Private Education is also included in the report. Of those industries we showed important information like - Size of the industry, Growth rate of the industry, Number of employees working in the industry, Import export scenario, Raw materials name and origin, Price of the raw materials, Machineries name and origin, Name of the key players, Industry life cycle, Market share of the competitors, Entry and exit barriers, and Strength, Weakness, Opportunity and Threats (SWOT) are shown. Among those three industries Private education sector has the higher potential to become successful.