• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Analyzing the core marketing functions of Debit and Credit card system of National Bank Limited

    Thumbnail
    View/Open
    13204038_BBA.pdf (1.250Mb)
    Date
    2021-10
    Publisher
    Brac University
    Author
    Irfan, S.M. Jian Hasan
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/15978
    Abstract
    Since the establishment of National Bank Limited in 1983, the bank has contributed and participated in many economical ventures of the history of Bangladesh. Being the first generation of its kind, it faced both profit and loss gradually. The bank was a producer of many “first” things of Bangladesh including circulating electronic cards which are widely known as Credit & Debit cards yet some of the aspects of the card department are still struggling because of lack of care and attention. With the amount of customers and clients that NBL has, Debit and Credit cards should have been an immediate success yet; the trend is lower because of lack of related promotional and marketing materials. Certain limitations were faced for which, some aspects of the marketing divisions were not disclosed. So, this report does not express the complete scenario of the Debit and Credit card of the bank.
    Keywords
    Debit card; Credit card; National Bank Limited
     
    LC Subject Headings
    Banks and banking--Bangladesh.; Bank marketing.
     
    Description
    This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 54 ).
    Department
    Brac Business School, Brac University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback