Extensive research of the consumer perspective on Pant/Pull up diapers. a thorough analysis of Square Toiletries Limited
AuthorChowdhury, A S M Rafat Rahim
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Square Toiletries Limited is one of our country's major FMCG company. It first opened its doors in Bangladesh in 1994. They are generally involved in the consumer good, health, and hygiene. Square Toiletries Limited has provided a wide range of goods and services for individuals over two decades. Quality and consistency are the top priority for Square Toiletries Limited, which applies to every product. Square Toiletries Limited, with the promise of look well, live well, continues to innovate throughout its product categories to improve people's quality of life and contribute to Bangladesh's brighter and healthier future. In this report, I focused on the perspective of consumer behavior on pant/pull up diapers. I have worked as a marketing intern in Square Toiletries Limited. My main work was to help and work with brand managers with their brands by developing quotation, campaign, distribution report, data related to brand, sample survey, market visit which helps the brand manager to make essential decisions. Moreover, I researched 72 consumers of diapers to get a more in-depth idea about the usefulness of decision-making. This report was prepared to maintain all the guidelines provided by BRAC University and based on my journey and learning, which I gathered from Square Toiletries Limited. I'm hoping that my report will give some insight into all the tasks I had as an intern. With restricted access to data owing to confidentiality, I attempted to offer as much knowledge as possible on the work I was involved in while working at Square Toiletries Limited.