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    Digital marketing campaign analysis of Square Food and Beverage Limited

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    17104163_BBA.pdf (1.150Mb)
    Date
    2021-10
    Publisher
    Brac University
    Author
    Erittra, Sumiya Wazed
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/15790
    Abstract
    The internship report focuses on the work experience I have accumulated as an intern in the Marketing Department of SFBL which is a well-known Bangladeshi company. I especially focused around the Digital Marketing campaigns that embraced to leave their purchaser delighted and engaged. SFBL has consistently been keeping up with quality service and their activities incorporate an immense number of administrations which they convey utilizing various media stages like TVC, OVC, YT and Facebook. I have shared point by point experiences alongside the organizational overview .Later I have examined about the fruitful Campaigns SFBL has attempted .simultaneously I have additionally referenced with regards to branding and positioning was accomplished for the items to make marks more alluring than the contenders and furthermore hold these brands in the buyers mentalities. SFBL is consistently enthusiastic and committed about offering the quality assistance to reinforce their standing and is consistently open to thoughts and act of spontaneity to make their customer toward the day's end.
    Keywords
    Digital marketing; Square Food and Beverage Limited (SFBL); TVC; OVC; Branding; Positioning
     
    LC Subject Headings
    Internet marketing.
     
    Description
    This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (pages 19-20 ).
    Department
    Brac Business School, Brac University
    Collections
    • Internship Report, BBA (Brac Business School)

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