Browsing Thesis, BBA (Brac Business School) by Subject "Bangladesh"

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Ethnocentrism in purchasing electronic household appliances in the 21st century: in context of Bangladesh

Rahman, Mohammad Mahamudur (Brac University, 2020-10)

In the 21st century the use and demand of electronic household appliances have increased a lot in context of Bangladesh. Few years ago, Bangladeshi people are used to buy only the foreign brands in term of purchasing ...
Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

Islam, Kazi Tasnimul (Brac University, 2022-07)

This study investigated the impact of social media marketing, price, and brand loyalty among generation Y consumers (millennials). It's based on secondary research, and the first chapter outlines its rationale. The study's ...