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    Customer satisfaction and marketing mix of MAGGI 2mn Noodles

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    15204029_BBA.pdf (2.382Mb)
    Date
    2020
    Publisher
    Brac University
    Author
    Ahmed, Mahim
    Metadata
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    URI
    http://hdl.handle.net/10361/14032
    Abstract
    This report mainly discusses about the competition and marketing mix of MAGGI in Bangladeshi market. First the overview of Nestle Bangladesh was given. After that the main brand MAGGI was introduced with its own identity. To know more about how the customer, buy a Noodles product or what elements mainly puts impact in this decision making is mentioned. In this report many types of in-depth research have been done. Concentrating more on the competition part of the market. After explaining the whole scenario some recommendation part is given.
    Keywords
    Customer satisfaction; Marketing; Nestle Bangladesh; Maggi noodles
     
    Description
    This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 34).
    Department
    Brac Business School, Brac University
    Collections
    • Internship Report, BBA (Brac Business School)

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