How ADA provides business solution using Insights from data
AuthorMahmud, S M Rabeet
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The whole world has come a long way from the way it used to be. It has changed the dimensions of all the aspects and marketing is not an exception. The introduction of internet has brought a huge change in information. Collection, processing and analysis of data is now a lot much faster due to internet. However, efficient management and usage of data can give a company the edge it needs over its competitors. ADA Bangladesh is a company that are working on making the best use of data to provide 360 degree business solution. ADA has its own unique approach towards data collection. Besides, ADA is highly data driven and it has its own DMP known as XACT. XACT helps ADA to extract certain data tracking around 50 million device ID. Moreover, they use a social media listening tool called Talkwalker which helps them to maintain the digital health check. Furthermore, ADA is also proving the usefulness of data usage by working on breaking organization silos using data, emphasising on greater use of data in the market. Many big players make the difference by making effective and efficient data usage. Easy access to information has generated the urgency of proficient data convention because everyone has information, whoever makes the fastest move take competitive edge over others.