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    A digitization of the distribution system of Banglalink

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    15104078_BBA.pdf (585.2Kb)
    Date
    2019-09
    Publisher
    Brac University
    Author
    Gain, Nurina Durba
    Metadata
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    URI
    http://hdl.handle.net/10361/12791
    Abstract
    The report mainly focuses on the differences between alternate and regular channels, significance of alternate channels and partnerships for implementing multichannel strategies. The first chapter gives an overview of the telecommunications industry and Banglalink, with its digital transformation. The second chapter is about the origin, objectives and limitations of the report, and the literature and methodologies used in the report. The third chapter summarizes the responsibilities of my team and myself along with my internship experience. The following chapter deals with identifying the parties involved in both channels, and the advantages and disadvantages of doing business in those channels for comparison. The next two chapters discusses about the significance of alternate channels and digital enablers respectively. The last chapter concludes the report with recommendations. The main finding of the report is that utilization of multi-channels is essential for Banglalink’s digital transformation as well as cost reduction, higher efficiency and revenue.
    Keywords
    Digital transformation; Alternate channels; Regular channels; Multi-channels; Digital enablers
     
    LC Subject Headings
    Business enterprises--Computer networks; Electronic commerce; Telecommunication
     
    Description
    This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (pages 24-25).
    Department
    Brac Business School, Brac University
    Collections
    • Internship Report, BBA (Brac Business School)

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