The supply chain of AIBL: how can AIBL maintain a sustainable supply chain?
AuthorSinan, Saleh Md. Abu
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In this era, consideration of CSR in every department of an organization is obligatory for strengthening Corporate Ethics and maintaining an exemplary Brand Image. With the introduction of a new guideline, new challenges have emerged for AIBL as to how they will integrate CSR in each of their departmental operations while sustaining the same level of performance and efficiency or exceed it? In the quest of obtaining a comprehensive answer to this question six complementary objectives are set by this study. In an effort to collect primary data, a questionnaire has been distributed among the bank officials. After the analysis and interpretation of the extracted data, some critical areas of improvement have been identified. Based on this, a model has been developed to provide guidance in mitigating the short comings of the Supply Chain System.