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    Opportunities and challenges of Deligram Technology Limited

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    15204081_BBA.pdf (922.4Kb)
    Date
    2018-11-17
    Publisher
    BRAC University
    Author
    Afroz, Faria
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/11483
    Abstract
    Deligram.com is the E commerce section of Rahimafrooz which has started its journey last year. As a start up business it has to face many opportunities and challenges to survive in the competitive business world. At first the opportunities are: now a days people are depended on technology and online shopping is very common in recent days. So, by Deligram.com people can order and get their desired products at their home easily. Deligram is not only providing service by online but also by offline. They have lots of agents by whom they can sell their products. Currently Deligram is targeting Cumilla for their beginning market entry. They also have a hub in Cumilla where customers can order their needed product and take delivery. Deligram also provides cash on home delivery to customers. People who are not able or do not know how to order from site, can order with the help of deligram’s agent. For that reason, deligram can grab more customers and will be able to more popular than other E commerce sites. Then there are some challenges also for them as there are a lot of E-commerce business who are operation from a long time and more experienced than them. Such as Daraz, pickaboo, Othoba.com, bagdoom.com etc. So it will not be that much easy to lead the market because they are just a start up and has not enter market of Dhaka yet. They need to be very careful and spend a lot on marketing so that they can survive in this competitive sector and lead the market as they are planning.
    Keywords
    Deligram Technology Limited; E commerce
     
    LC Subject Headings
    E-Commerce; Internet marketing.
     
    Description
    This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 43).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School) [2428]

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