Critical analysis on digital marketing strategy of multipurpose financial society project management to identify gaps and recommended solution.
AuthorJahan, Humayara Rownak
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In today’s world, digital marketing is a booming sector. Most of the business are turning into digital from manual mood. It is much faster than the manual way because of the blessing of the technology like phone, computer, internet and many more. In Bangladesh, e-commerce sector is also growing fast. On the other hand, multipurpose financial society is solving each other’s financial problems. At first when this idea was introduced it was mainly based on farmers, fishermen or people of rural areas but after its success it introduced itself in a new way in urban area also. In rural areas it was needed to make their business easier and to get a little better financial shortage this is the situation where cooperative society members gets help from their savings. They don’t face the problem of not having money on the time when they need something. But day by day these types of organizations have lost the trust of people and market because of less management, lack of transparency, less financial assessment etc. So after realizing and investing all these factors, RAETCO Ltd. has decided to launch a multipurpose financial society and to help people financially like before. I, joined here as an intern and being a student of major in E-Business, my supervisor has assigned me to do research on launching the multipurpose financial society project with digital marketing process and finding the gaps and come up with some solutions. This is a new project, and I got the chance to work on it from the very beginning. Meanwhile, I also get to know many more things about the reality of the workplace and the digital marketing tools also. In my research I have found many more gapes that can be challenging for a newly launched digital multipurpose financial society. So here I have also come up with some recommended solutions that can be followed to fulfill the gap along with minimizing the risks also. Before coming up with any direct conclusion with this report it must be needed to consider that this report has been made with limited data access and within a very short time period. Still this report may be helpful for any further studies or any research about the digital marketing strategy of multipurpose financial society.