Opportunities and delimitations of “Online on Demand Home Services marketplace” in Dhaka, Bangladesh
AuthorZaman, Raisa Tasneem
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This report is prepared on the basis of my three-month practical experience at Super Star Group. This internship program helped me a lot to gather practical knowledge of business development strategies and processes of an online on demand home service startup. Online on demand home service marketplace is a dynamic and rapidly growing countrywide home service solution platform. This newly initiated home service startup is a sister concern company of the Super Star Group, commenced its operation in 2018 under the brand name Mistry Mama. The main service of this company to make connection between the house owners and technical service providers in Bangladesh. The demand of online home service is growing fast and the number of companies is also growing at a recent time. In the early stage of the company, it will introduce Electrical, AC, Plumbing, CCTV, Generator and Water Pump repairing, installing and maintenance services for both of the commercial and residential customers and later it will introduce more services based on market’s demand. This report has been prepared based on my observation and experience gathered directly from my job responsibility as an E-commerce intern in the company. The organization has many divisions and departments but my focus is given more on the Marketing and Business Development (MBD) department of the new project of this organization as I only got the opportunity to work in this division. This report reflects the upcoming business of SSG and its market scenario in Bangladesh, especially in the Dhaka city. Besides it will also be understandable after reading this paper that the five forces of this new startup and the opportunities and limitations of this business into Bangladesh. A research is conducted to draw a conclusion on the basis of consumer’s Attitude towards the home service solution. The result that is found is quite considerable. However Super Star Group should keep progressing their work on Mistry Mama to make their consumer aware about the needs and benefits of online on demand home service facilities. The outcome of this research is explained in detail in this report. After analyzing the scenario of Mistry Mama in terms of their customer’s knowledge and expectation, few recommendations came up which I think would contribute to the improvement of the performance of the new business of the organization. I have conducted a conclusive research under the topic “Opportunities and Delimitation of Online on Demand Home Services marketplace in Dhaka, Bangladesh”. I have analyzed the results and brought out findings and mentioned both of the findings and research questionnaire into the body of the report.