A comprehensive study of the role of amusement industry as a below the line communication tool
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Branding is a broad subject in a world of marketing and plays a key role in this competitive market with products and services springing every day. In a competitive market branding and promotions has become a mandatory purpose to have in every organization. Concord Entertainment Co. Ltd. is the pioneer amusement industry of Bangladesh. It has the best quality European rides in its amusements parks. Concord has exclusive marketing strategies to compete with other amusement parks of Bangladesh and in the last 16 years has hold onto its market leader status in this industry. Other than that it has very strict corporate policy which is much beneficial for the employees. Moreover, Concord uses its large traffic as a promotional hub where brands from all over country run activations and events bringing a large chunk of the company revenue. Both activations and events work as an absolute advantage for the company. Concord Entertainment Company Limited started its journey on 2002 with the purpose of serving the best quality amusement park to the people of Bangladesh. To hold its leadership position Concord is maintaining its quality regularly by running its specialized marketing strategies.