BRAC University Institutional Repository

Trend analysis of sales revenue and profit of NewGen Ltd

Show simple item record

dc.contributor.advisor Ahmed, Salehuddin Chowdhury, Fahim Hassan 2019-01-23T03:41:56Z 2019-01-23T03:41:56Z 2017 2017-10-15
dc.identifier.other ID 15164039
dc.description This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2017. en_US
dc.description Catalogued from PDF version of internship report.
dc.description Includes bibliographical references (page 18).
dc.description.abstract The prime purpose of this report is to create a greater awareness about the use of low cost electronic bulb for saving the national electricity and how this can be implemented by companies or individual’s house. Also develop, promote and motivated for the implementation of the electricity saving bulb. The other objective of the report is to find out correlation between NewGen sales revenue and the trend of profit. Also find out their position in the market and the strategy they execute against the market competitors. After analyzing NewGen’s financial report and survey on the working field there found some error in the internal sector and the external sector. The internal problem is about their payment and receivable days. There is a lot of gap with the payment period and collection period. The inconsistency in gross profit and net profit is another problematic issue which executes the inconsistency on sales revenue and profit. On the other side the external issue express about their lacking of promotional activities for which effect on the buying concept on both local and corporate buyer. For meet up the internal problem NewGen can negotiate the date of payment period with supplier and rigid the rules of collection for dealers and local. Differentiate the product to increase the sales and try to minimize the admin cost. By this way they can solve their internal problem. On the other side to solve the external problem they can change their motto with “Bulb for saving the world Electricity”. By this way local people can concern about the using of electricity. Also the prime purpose of this report can be fulfilled. Though NewGen is a new company in the market but their new technology stirs the bulb market of Bangladesh. Their concept to saving the electricity always highlights them in the market in a different way. en_US
dc.description.statementofresponsibility Fahim Hassan Chowdhury
dc.format.extent 18 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject NewGen en_US
dc.subject Sales en_US
dc.subject Revenue en_US
dc.subject Profit en_US
dc.subject.lcsh Marketing--Management.
dc.title Trend analysis of sales revenue and profit of NewGen Ltd en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University M. Business Administration

Files in this item

This item appears in the following Collection(s)

Show simple item record

Policy Guidelines

Search BRACU Repository

Advanced Search


My Account