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    Importance of digital marketing services for healthcare professionals in the context of Bangladesh

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    14204020_BBA.pdf (1.091Mb)
    Date
    2018-12
    Publisher
    BRAC University
    Author
    Mishra, Tanmoy
    Metadata
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    URI
    http://hdl.handle.net/10361/11036
    Abstract
    We are experiencing the era of “The Fourth Industrial Revolution” of information. The information has become more accessible because of the digital platform. Now-a day, people are dependent on digital platform heavily for the information exchange. Heath care industry is no exception to that. People depend on the digital platform for get medical information which helps them to make quick decision according to it. Working with ACE 360 Digital, gave me first hand exposure to the project of “Online Doctor’s Marketing BD (ODM)” and the digital opportunity gap for health care professionals. That’s why in my internship report I wanted to conduct the survey to find the importance of digital platform for health care professionals in Bangladesh under the title of “Importance of Digital Marketing Services for Healthcare Professionals in the context of Bangladesh”. The result of the study really was surprising for me. Even though Bangladesh is excepting the digital acceptance for other service along with the health care industry, lots of people are still following the conventional way.
    Keywords
    Digital marketing; Healthcare professionals; ACE 360 Digital; Online Doctor’s Marketing BD
     
    LC Subject Headings
    Internet marketing
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 42).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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