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    Digital marketing ecosystem & digital transformation of Bangladesh marketing industry

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    13104211_BBA.pdf (1001.Kb)
    Date
    2018
    Publisher
    BRAC University
    Author
    Sakib, Shah Mohd Sadnan
    Metadata
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    URI
    http://hdl.handle.net/10361/10980
    Abstract
    Digital Marketing World includes generally three sorts or locales of Digital Media which are: Blogs, Search Engine Optimization (SEO) or Marketing and Social Media. Among these, Techcrunch is the greatest blog for an advancement talk; Google is the universes most used web searcher and Facebook is the biggest online networking correspondence stage. As of May 2014, there are 12 Million dynamic portable web-based social networking (Facebook) accounts in the nation which gives Brands near 25% of the Active Internet populace to converse with. Given that Digital is the fundamental media with two-way unique correspondence potential results, the open entryways are enormous for brands. Agreeable correct moment over the latest 10 minutes, there are practically 20+ new Bangladeshis imagined, 60 new Facebook customers established and 120 new adaptable supporters added to the base; that is the way by which rapidly the automated change is going ahead in Bangladesh. Content development and Digital Media showcasing are the most surely understood organizations that mechanized associations offer at the present time. Content has reliably been the focal point of a correspondence, making it outstanding among other organizations. Since Facebook is for all intents and purposes synonymous with the web in Bangladesh, associations place intensely in managing and building up their quality on the stage. Digital media buying empowers associations to strategize propelled substance to ensure most noteworthy adequacy. Web based publicizing is progressively getting stature as video stages develop. Masters ensure that the necessities of this kind of advancement are extremely not exactly the same as that of normal media. While a basic piece of tasks is automated to the point that human effort is constrained, the period of substance is still personality heightened. Starting from conveying declarations to first rate accounts, creative ability and effort are basic parts. There is so far a genuine nonappearance of automated publicizing specialists in Bangladesh. This ought to be fulfilled to utilize the greatest limit of the media.
    Keywords
    Digital marketing; Ecosystem; Digital transformation; Marketing industry; Bangladesh
     
    LC Subject Headings
    Advertising--Social aspects; Communication in marketing.; Advertising.; Internet marketing.; Digital media.; Marketing--Management.
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (pages 38-40).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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