Abstract:
Doctorola is a health tech startup that focuses on finding appropriate doctors via digital media and internal call center. It is almost two years running its business successfully in the market. Over the past years, it has evolved a lot according to the CEO of Doctorola ‘we have learned a lot validated many of their assumptions not to forget finding new realities.’ The company raised a new round of funding later in 2016 and added high profile names to its team. They focus on three main issues: awareness, building an enrich doctor database, delivering the best possible experience, and maintaining a strong relationship with their patients.
Overall, they handled almost 250- 300 appointment a day. They have already served 75,000 appointments so far and growing rapidly. On the doctor’s side, they have been able to build a community of 8,500 doctors in their own database with whom they work regularly. They also have affiliations with 450 hospitals. Numbers are growing on daily basis. In addition, to make the business more viable they need more appointment per day. In addition, the market has great potential as they are still scratching the surface.
They are also developing some products like discounts from hospitals and on different health tests. They also want to help hospitals and doctors managing appointments more efficiently. Yet they have a long way to go however, they have learned a lot from the past two years and they are learning a great deal, about how they would go about their business. This lesson will help them in the end. For example, they have learned that appointments to doctors are managed in several different ways. Doctors in the same hospitals often manage appointments in different ways. There are also time related problems. Appointments often delayed. The difference between Doctorola when it was first started and where they are now being both their business volume and of their assumptions out of place.
When they first started, Doctorola it was based the system on different assumptions. They have built the process from a scratch. Then, as they have been in operation for the last two years, they have gathered their lesson to sustain in the business. As this moment, they should standardize the organization where they would ultimately head, and what their customer feel. Through their learning as an organization, they are prepared for the journey that lies ahead of them.
