Abstract:
Asian Consumer Care (Pvt) Ltd, the registered name of “Dabur India” in Bangladesh is getting
more popular and a trusted brand through its promotional and marketing strategies and also by
providing value-added quality products to the consumers. Dabur’s Brand Promotional and
Marketing Strategies are briefly narrated which have made them successful company in
Bangladesh.Dabur’s marketing department actually coordinates the company in two ways; one is
for new product development (launching a new product) and for the existing products which are
already in the markets.Dabur’s successful marketing strategies include product strategy, pricing
strategy and place and promotional strategies. Dabur’s strong and careful distribution channels
have also played a vital role to be a leading FMCG in Bangladesh. Moreover, Promotional
schemes of Dabur provided to its RSM (Regional Sales Manager), ASM(Area Sales Manager),
TSO(Territory Sales Officer), TSE(Territory Sales Executive), Stokiest/Distributors, SSM
(Stockiest Salesman), Retailers and Consumers have increased their sales volume. Promotional
schemes are known to its targetted group through the chosen, selected and appropriate media.
