Abstract:
This report is a partial requirement of the internship phase of BBA program. The topic of the report
is, New Era of Digital Health Service in Bangladesh: Perspective of Telenor Health.
The health sector of Bangladesh has progressed significantly since its independence. In the
course of the most recent two decades its progress is strongly notifiable. Specifically, it has made
strong progress in increasing life expectancy, reducing child and maternal mortality rates and
decreasing fertility.
The main objective of this report is the Telenor Health A/S stablished its new dimension of
digital health care service in this Location by the service Tonic. Working in Telenor Health is a great
practical experience for my carrier life. Tonic is one of the first and fastest growing digital health
start up Bangladesh. Telenor Health, a Telenor Group concern, started his journey in
2016 June, by launching the first health care brand of Bangladesh. Tonic which includes–
TonicCash, TonicJibon, TonicDiscount, Appointment Booking, Executive Health Checkup and
TonicDaktar. After 2 years of their active operation in the market, Tonic has now reached a 5 million
subscriber base. This has been possible greatly due to the unconventional partnership with its sister
concern, Grameenphone. Together, these two companies aim to provide value to their combines
customers, and solving health care problems.
Telenor Health has established multiple digital channels in order to reach the target group
effectively, and uses a mix of traditional marketing and innovative below the line promotional
campaigns. This report looks at the basic demography of the user group and assesses traction of the
business in terms of scale, active usage and engagement. A number of metrics have been used to
provide these insights. It also directly reflects customer feedback and satisfaction level.
Along with the advantage of being a first mover, there are certain risks the company is open to–such
as fraudulent cash claims, maintaining relationship with too many partners, growing churn rate and
exposure to competition. There portal so outlines future course so faction in the form of
recommendations.
